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General Questions

InvestDen is a way for businesses to meet investors. InvestDen provides the opportunity for start-ups, small businesses and big companies to get the funding they need to grow.

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We heard the stories. Investors wanting more investment choices and to take more control of their investments and businesses with great ideas not being able to get the funding to achieve their goals. We identified the huge opportunities that exist in harnessing the power of the crowd and created a platform where commerce and investment can flourish

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Crowdfunding harnesses the investment power of vast networks of friends, family, colleagues and the extensive investor community through the web and social media, such as Facebook, Twitter and LinkedIn, in order to raise capital for businesses. Today new businesses can get the word out better than ever before about their ideas and plans in order to attract investors. And through crowdfunding, many more people have the chance to join the investor community. Crowdfunding is an amazing tool for business owners and investors alike as it increases access to capital and the ability of great businesses to make themselves known to the investor community.

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All investments carry risks (please read our risk warnings carefully) but, as part of a diversified portfolio, there are many potential benefits to investing through InvestDen such as:

  • You have the potential to make great returns;
  • You get to be involved in new and exciting business;
  • You have control. It’s up to you which companies you would like to invest in;
  • You get to be a company owner. You’re able to own a stake in a company and thereby get directly involved in the vibrancy of the business start up community;
  • There is a social value. You’re able to help small and medium sized businesses that, in turn, provide jobs and services for the community.
  • Its cheaper. You eliminate the costs that you would otherwise incur by investing through intermediaries and brokers.

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Where do we begin. On InvestDen you have more investment choices. We offer the opportunity to purchase shares in companies or lend money to them. You therefore have more options for your capital. InvestDen also includes a secondary market where investments can be bought and sold. We expect this feature to grow as the crowd funding universe gains critical mass. Finally, we have a Hunters Den, which offers rewards and waypoints as your investing gains momentum and makes investing even more fun.

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All investments carry risk. InvestDen does not provide any investment advice to you about whether or not to invest and what businesses to invest in, but any investment on InvestDen should generally only be done as part of a diversified portfolio. Investing in start-ups and early stage businesses involves substantial risks, including illiquidity, lack of dividends, loss of investment, and dilution. InvestDen is suitable for investors who are sufficiently sophisticated to understand these risks and make independent investment decisions. Please read the full Risk Warning.

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Yes. The InvestDen platform is owned and operated by Clasp Investments Limited which is authorised and regulated by the Financial Conduct Authority.

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InvestDen can help any business that has potential or entrepreneur with a great idea. This includes start-ups, growth businesses and even big multi-nationals in need of funding.

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Membership is free and there is no charge for making an investment. If you are a business looking to raise finance, there is no fee to post a pitch but there are fees payable if your fund raising is successful. Certain nominee fees are also payable by investors where our nominee structure is used. Please refer to our Fee Guide for specifics.

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To submit a fundraising proposal or to browse the specifics of a showcased pitch, you must start off by registering with InvestDen. By registering, you agree to our terms and conditions so you should read through these carefully and make sure you understand them. They are available for viewing here. To register, you must provide certain information about yourself and select a user name and password. If you are an investor, you will need to select the category of investor that you are and also complete a short questionnaire to determine whether you completely understand the high risk nature of investing in start ups and early stage businesses. Once you’re registered, we may from time to time (such as prior to you making an investment) ask you for further evidence to confirm your identity and residency, such as a copy of your passport or a recent utility bill. Please also read our Terms of Website Use and Privacy Policy.

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A pitch is a business offer to the crowd. It contains details of the business, such as the business plan, financials, promotional materials such as a video and any other information that may help an investor decide whether or not to invest in the business. It will also specify the type of investment being offered, being either equity or debt, and the terms that apply to the investment (such as, in the case of equity, the percentage share of the company being offered and the rights which attach to the shares or, in the case of debt, the interest rate).

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Any business can submit a pitch for funding on InvestDen provided they are based in the UK or a jurisdiction with a legal framework that permits it.

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Yes, we retain the right to refuse to showcase your pitch at our sole and absolute discretion and we may terminate a pitch at any time, whether or not the funding target has been reached. However, provided that you have a business plan, financial forecasts, we have been able to verify some of your key facts, you comply with our terms and conditions in full and the business offering does not offend our integrity policy, you will likely be able to showcase your pitch.

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If you are a business seeking funding, after you register with InvestDen, you must first create your online pitch . InvestDen can assist you with this process and direct you to other service providers that can also help you. As part of this process, you must determine the amount of funding that you wish to raise. If you are offering equity in your business (i.e. shares) in exchange for funding then you need to state how much equity you are giving away and the rights that will attach to each share being offered. If you are seeking a loan then you need to state the amount of interest you are offering and the other terms of the loan such as the maturity date and interest payment dates. InvestDen can help walk you through what you need to do and all the information required to post a pitch.



Once your pitch is posted you can begin promoting it to potential investors, including tapping into your own social networks. This is a fantastic way to raise awareness about your pitch but, if you are raising equity, you must take care when doing it because there are rules and restrictions about financial promotions that must be strictly adhered to. The InvestDen team can help you with this and, by law, will need to approve any post or offer you make that constitutes a financial promotion before you make it. Providing the rules are observed, you could consider tweeting about your pitch, posting a link on facebook or photos on instagram, or make your pitch known on linkedin or your google+ network. Investors then invest money over the period of your pitch offering (pitches can be showcased on InvestDen for a maximum of 60 calendar days). The investment commitments aggregate until your target funding amount has been reached. Investors can invest as little as GBP 50 or as much as the full ask.

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Once a pitch is uploaded on to InvestDen you have 60 calendar days to reach your target funding goal. If you don’t reach your full target amount then you don’t get funded. So, for example, if you are trying to raise GBP 10,000 for 20% equity in your company and on the 60th day you only have GBP 5,000 of investment, you do not get funded at all (so for the avoidance of doubt, you don't just give 10% of the company away for 5000). Your funding goal is an all or nothing target so set it sensibly.

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Absolutely! For equity raises, if you reach your target funding goal, you may elect to offer more equity in exchange for further investments until the pitch timeline expires.

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No. When you commit to investing in a pitch, our payment processor checks to ensure that you have sufficient funds for your commitment and then places those funds on hold. Your funds will only be withdrawn once the pitch has reached its full funding goal. If the pitch does not reach the full funding goal, then the hold is released and your funds become accessible to you.

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If the funding goal is not reached, then the pitch offering expires and no investments will be made.

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The minimum amount you can seek funding for is GBP 5000. There is no maximum.

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The process is slightly different depending on whether you invest in an equity pitch or a debt pitch.



For an equity investment, once the funding target is reached and the offering period closes, investors that have placed orders to make an investment will be sent a copy of the Articles of Association of the investee company by email for their review (for a summary of what the Articles of Association are, please see the relevant question below under the heading “Equity Investments”). Investors then have 7 calendar days to inform us if they no longer wish to proceed with the investment. During this time period, investors may ask questions of the investee company or withdraw their order. If an investor does not withdraw its order within this time period, its investment will go ahead. Each investor’s subscription moneys will be transferred to the investee company’s bank account, all the investors that made an investment (or their nominee) will be recorded by the investee company in the register of shareholders and share certificates will be issued to each investor by the investee company. If any rewards have been offered, it is solely the responsibility of the investee company to deliver those rewards.



For a loan investment, once the funding target is reached and the offering period closes, a separate loan agreement is automatically entered into between each investor and the investee company and each investors money is transferred to the investee company. Unlike with equity investments, there is no time period following the closing of the offering period to withdraw an investment. This is because the loan agreement is made available upfront for investors to review so that they may make a firm decision as to whether they would like to invest before the offering period closes. The loan agreement is entered into electronically and nothing is required to be signed. The loan agreement comprises the InvestDen General Loan Terms (or such other terms that are posted as part of a Pitch) and the Specific Loan Terms which are published in respect of a Pitch.

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InvestDen is owned and operated by Clasp Investments Limited which is authorised and regulated by the Financial Conduct Authority. The FCA is an independent non-governmental body, given statutory powers by the Financial Services and Markets Act 2000. They are an independent organization for regulating financial services in the UK and set the standards that they must meet and can take action agains firms if they fail to meet the required standards.

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Some businesses raising finance will offer you rewards in the form of a gift, goods or a service, as an incentive to invest in their pitch. This reward is typically connected to the business in some capacity. The offering of a reward is at the complete discretion of the business and where there is a reward included in an investment offering it will be clearly stated in the pitch. The delivery of any promised reward to the investor is the sole responsibility of the investee company.

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You can amend and/or edit your pitch at any time provided you inform the InvestDen team of these changes in advance and we consent to these changes. Bear in mind, if the amendment is material, or to correct a prior error, we may need to give any investors the opportunity to reconsider their proposed investments. Email us at support@investden.com to make any changes to existing pitches.

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Absolutely! Keep investors informed of new and exciting updates to your business. This is a great way to maintain momentum behind your pitch. A lot can happen during your offering period and investors will be looking forward to hearing about it. With our “New Update” function, once you have posted a new business development, we will automatically generate an email notification to inform your current investors and those investors who are following your pitch.

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If you have published a pitch on InvestDen, you can cancel your pitch at any time prior to completion. Contact us at support@investden.com if you want to withdraw your offering for any reason.

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Yes, but you have to be absolutely certain that any claim you make is true and accurate and can be verified by a third party. You may also set out your aspirations and goals for your business. While these may be ambitious you must be careful not to make unrealistic claims that give a false impression to investors. Any misrepresentation of claims may lead to InvestDen’s refusal to showcase your pitch or removal of your pitch from the website.

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We do not charge you to become a member of InvestDen or for making an investment. We also don’t charge any fee to our investee companies for posting a pitch. Our fees are purely success based and are payable by our investee companies upon a successful fund raising being completed.

On equity raises, we charge a 4.88% success fee of the target funded amount.

On Debt raises, we charge a 2% arrangement fee of the target funded amount.

When a Pitch’s funding goal is reached, we also charge a closing fee of GBP 1850. This fee covers our administration costs, including the preparation and issuance of share certificates and any assistance provided for the adoption of new Articles of Association and their circulation to investors. If we deem a legal structure to be more complicated (where for example you have a shareholders agreement or highly bespoke articles), we will charge an extra GBP 550 for closing. All fee discussions will be had upfront with our investee companies.

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The Dashboard is a quick view of your key investment statistics. Your Dashboard is accessed in My Account once you have registered as a member of InvestDen.

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Your Portfolio is where you will find details about all the investments you have made and those investments that you are following.

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Your Timeline is a summary of all your activities. It is a really cool feature that captures the history of everything you have done.

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Anyone can request to speak to the management. You can do so by clicking the “Request Meeting” button on each featured investment opportunity.

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Hunters Den is InvestDen’s exclusive rewards program. Don't miss out. To find out how it works click here

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InvestDen uses Crowdrating for independent investment reviews of most of its deals. Crowdrating analyses deals and provides a rating based on three criteria;

  • (i) management;
  • (ii) product; and
  • (iii) investment, and allocates a rating for each category.


Each category is further broken down into the following sub categories:

  • (i) Management which consists of analysis of (a) skills; (b) experience; and (c) commitment;
  • (ii) Product which consists of analysis of (a) market; (b) product; and (c) competition; and
  • (iii) Investment which consists of analysis (a) profitability; (b) cashflow; and (c) returns.


The sub categories are given a 1-10 rating which provides an overall percentage rating per category.
Theses categories are then assigned a rating. The ratings are broken down as follows:

  • (i) U (not enough information);
  • (ii) Bronze (<60%);
  • (iii) Silver (<70%); and
  • (iv) Gold (>70%).

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Equity Investments

Anyone who is over 18 years old and is a UK citizen that is resident in the UK can potentially invest on InvestDen subject to their successfully registering on our website and passing certain other verifications and checks that we apply. If you are a citizen of, or resident in, another country, you will only be able to invest on InvestDen if the laws of your home country and/or country of residence allow it. We are not currently able to permit citizens of the U.S., Canada or Japan to invest on InvestDen or anybody that is resident in those jurisdictions. . In accordance with FCA regulations, when registering as a member of InvestDen, you must complete a short questionnaire that assesses your understanding of the high risk nature of investing in start-ups and early stage businesses and you must also confirm that you fall within a particular investor category.

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The first step is registering on InvestDen. Once registered making an investment is easy. If you have identified a pitch that you want to invest in, enter the amount of the investment and click the “Invest Now” button.We offer several payment methods which allows you to pay with your credit or debit card. Please note that payment methods may carry transaction costs. See the question above “What is the process after the funding target is reached?” for more details.

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This is an extremely important question and before making any decision to invest you should make yourself fully aware of this. The answer will depend on which class the shares you will purchase belong to. It is your responsibility to determine what types of shares you are being offered and to make yourself familiar with the rights of this share type. For example, you may be offered A class shares with full rights to attend and vote at general meetings (which rights allow you to participate in such things as the appointment and removal of directors and to have a say at general meetings) and full pre-emption rights (essentially a right of first refusal) in respect of any future shares the company offers (having these rights helps mitigate the risk of having your ownership of the company diluted by future issuances of shares). However, you may only being offered B class shares which do not carry such voting and pre-emption rights. The class of share being offered will be set out in the pitch and detailed in the Articles of Association of the company (see the question below for further details about the Articles of Association).

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The Articles of Association of a company are essentially the contract between the company and its shareholders. When an investor buys shares in a company, the Articles of Association set out the rights and obligations that apply to him or her as a shareholder, the rights and obligations of the company and the framework within which the company will be governed. They include things such as what rights attach to each class of share, the manner in which shares may be transferred, any restrictions on share transfers, the number of directors there must be, how those directors can be appointed and removed and various other important matters. Shareholders must act in accordance with the Articles of Association in respect of their shareholding at all times, such as when selling it. It is important that any potential investor reads the Articles of Association of a company carefully and is happy with all these terms before making a final decision to invest.

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We don’t accept cash, cheques or bank transfers.

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If you make an investment through InvestDen, depending on the terms of the pitch, you will hold your investment in one of two ways. Either you will hold your investment directly and be named in the company’s register of shareholders as the legal owner of the relevant shares or you will hold your investment through a nominee (which will be an InvestDen entity). If you hold your investment through a nominee, the nominee will be the person named in the register of shareholders’ of the company as legal owner and will hold the shares on your behalf pursuant to InvestDen’s Nominee Terms and Conditions (these may be viewed here). Our investee companies will choose whether they prefer investors to hold their shares directly or via a nominee and whether the nominee structure applies will be specified in their pitch. A nominee may be preferred in order to eliminate the administration costs for the company that would result from having a large number of people named in the register of shareholders. In many cases it will be easier for the company to deal with a single nominee and allow the nominee to take on the administrative functions facing the investors, such as forwarding them notices from the company. There will be a nominee fee payable by investors for the InvestDen entity taking on this role but this is not payable upfront and will only be payable as a percentage of any proceeds the investor is to receive on certain specified exit events. Investors should review the InvestDen Nominee Terms and Conditions carefully and ensure they fully understand these terms.

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InvestDen will notify you by email when the funding goal is reached.

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You can cancel your order for shares at any time up to the date which is specified in the email from InvestDen sending you the Articles of Association of the investee company for your review. To action the cancellation, you will need to cancel your pledged amount online by following the steps through the “Cancel Investment” tab. This will then generate an email confirmation of this cancellation.

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You can post questions or comments about a pitch in the discussion forum. The entrepreneur may then reply to these posts. Other members are also able to provide their opinions and feedback on the forums. We strive to encourage a healthy business community with the free flow of ideas and constructive criticism so please be an active member. This will help both your investment decisions and the businesses showcased on InvestDen.

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Sorry, InvestDen will not provide advice as to what to invest in. This is not our business and we are not licensed to do it. You need to make your own investment decisions based on the information provided on InvestDen, your own due diligence of the relevant company or business and in consideration of your personal investment objectives and risk tolerances. If you need investment advice, you should seek that advice from a professional third party advisor. If in any doubt, we strongly recommend that you seek such advice before making any investment decision.

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The Financial Ombudsman Service (FOS) is the official independent expert in settling complaints between consumers and businesses providing financial services. As an investor on InvestDen you may benefit from the FOS.

FOS is completely independent and impartial, supporting neither the business nor the consumer. Please click here to find out more information about the Financial Ombudsman Service (FOS) and whether you may be eligible to benefit from its service.

You may also be covered by the Financial Services Compensation Scheme (FSCS). It is the UK's compensation fund and last resort for customers of authorised financial services firms. The FSCS may pay compensation if InvestDen is unable, or likely to be unable, to pay claims against it – this would most likely be where InvestDen has stopped trading or has been declared in default. The FSCS is independent of the government and the financial industry, and was set up under the Financial Services and Markets Act 2000, becoming operational on 1 December 2001. It does not charge individual consumers for using its service. Please click here to find out more information about the Financial Services Compensation Scheme (FSCS) and whether you may be eligible to benefit from this scheme.

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The Alternative Offer function allows you to tell the business owners that you are interested in making an investment, but on different terms to what they are offering. Perhaps you feel that their valuation is off, or that they are not offering enough equity. The Alternative Offer allows you to tell the owners how much you want to invest and what you believe the business is worth. This offer gets stored in our backend proprietary book building software and should the deal not get filled, we will be able to go back to the owners and tell them the level that the market believes they could raised capital. You will then be contacted should the owners want to re-list based on this new data. Beware that should the showcased deal get funded at its original offered level then your alternative offer will simply expire unfilled.

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Debt Investments

Anyone who is over 18 years old and is a UK resident or resident in any other jurisdiction which permits investments on InvestDen can invest on InvestDen. Companies or trusts in the UK may also invest in debt.

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The first step is registering on InvestDen. Once registered making an investment is easy. Find a company whose debt terms appeal to you. You should consider the terms of the debt, the interest rate being offered and the financial health of the company by examining its audited or unaudited posted financials. Once you have selected the debt investment, enter the amount of the investment and click the “Invest Now” button. Money is only taken from you once the funding goal is met.


We offer several payment methods which allows you to pay with your credit or debit card. Please note that payment methods may carry transaction costs.

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You can cancel your investment up until the day on which the funding goal is met and the offering period closes. You will need to cancel your investment amount online by following the steps through the “Cancel Investment” tab. This will then generate an email confirmation of this cancellation. Be mindful that a pitch may achieve its funding goal early and in consequence the offering period may be closed early. This will reduce the time you have to withdraw your investment.

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For any loan pitch, the terms of the investment will comprise the InvestDen General Loan Terms (or other bespoke terms that are posted as part of the pitch) and the Specific Loan Terms which are set out in the pitch. Together these give you full details of the terms of your investment and investors should review them carefully before deciding to invest. They will tell you the date on which you will get repaid, the amount of interest you can expect to receive and other terms which will apply.

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Debt investments via InvestDen are made through a loan agreement where you will become a lender. Once the funding target is reached and the offering period closes, a separate loan agreement is automatically entered into between each investor and the investee company and each investors money is transferred to the investee company. The loan agreement is entered into electronically and nothing is required to be signed. The loan agreement comprises the InvestDen General Loan Terms (or such other terms that are posted as part of a Pitch) and the Specific Loan Terms which are published in respect of a Pitch.

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The tax treatment of interest payments will depend on your individual circumstances and tax status. If you are unsure as to your tax treatment, we urge you to seek professional tax advice.

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If the borrower fails to pay any interest or principle on time, InvestDen will contact the borrower to inform it of the failure and will attempt to collect the outstanding amount again in a further 3 working days. If InvestDen is not able to collect, it will treat the payment as overdue and may take certain actions, such as appointing a collection agent to attempt to collect the debt. If the borrower breaches any term of the loan agreement, InvestDen may place each lender’s loan agreement into default and demand that the borrower immediately pays the entire amount outstanding. If the borrower fails to pay such outstanding amount upon demand, InvestDen will inform each lender and provide details to each lender of the methods in which the borrower may be pursued for the outstanding payment, which may include, without limitation, commencing or joining in any proceedings, or making any claim in respect of such proceedings, for the bankruptcy or winding up of the borrower. Investors must note that InvestDen is not obliged to commence, join or make any claim in any bankruptcy or winding up proceedings against a borrower on behalf of any lender. This is the sole responsibility of each lender should it choose to do so. Should a borrower fail to pay any outstanding amount owed under any loan agreement following a demand, InvestDen’s obligations are limited to informing each Lender of such failure and the methods that such borrower may be pursued for payment.

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InvestDen does not guarantee the repayment of interest or principle. We merely connect lenders and borrowers.

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Transferability of your investment will be subject to any restrictions that may exist in the loan agreement. Please read the investment documents carefully and ensure that you fully understand your rights prior to making an investment.

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The Credit Rating is InvestDen’s proprietary credit rating system which illustrates our view of the creditworthiness of the borrower. We have used a thumbs up system out of 5 where 5 thumbs up represents the highest credit worthiness and 1 thumb up represents the lowest credit worthiness. We arrive at our credit rating by accessing third party credit information on the borrower and then including our inputs from independent due diligence. Our credit rating system is only a rough guide as to our view of the creditworthiness of the borrower. Investors should remember that even a company with a credit rating of 5 out of 5 may still default. The credit rating is just a statement of our view of the likelihood of this. It in no way constitutes a guarantee or any form of representation or warranty as to the creditworthiness or prospects of the borrower or of the borrowers future performance under the loan agreement. The credit rating system is therefore provided for information purposes and is not for reliance. You should do your own due diligence on the borrower before lending money.

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The Loan Calculator is a free tool to allow you to roughly calculate the expected earnings from interest that you would receive when making a loan. The Loan Calculator uses compound interest and does not take into account fees, taxes or borrower defaults.

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All loans, including metrics such as (i) capital in loans; (ii) Interest received; (ii) Predicted Return; (iv) Interest payment details; and much more, are seen on your personal dashboard in My Account. If you want help in exploring your account please contact us at support@investden.com and we would be happy to spend some time making you familiar with all the great tools at your disposal.

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Not all loan agreements will be the same. There may be unique provisions that apply to certain borrowers. However, the InvestDen General Loan Terms can be found here. A company may use these terms or may use certain other bespoke general terms. In either case, the general terms will be supplemented by certain specific terms which are posted as part of a pitch, such as the maturity date and interest rate.

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Investment Trader

Investment Trader is InvestDen’s secondary marketplace. It is a forum in which InvestDen members can offer to buy or sell private investments. Rules on the use of Investment Trader are set out in our InvestDen Investor Terms and Conditions available here.

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Offered investments are set out in the listing page. At first glance, you can see the company details, whether the investment is debt or equity, the asking price and how many remaining days the offering will be listed for sale. You can click on the company to see more details pertaining to the investment. If you are interested in any investment, you click the “Make an offer” button which sends a notification to the seller.



If the investment is equity, you will then be contacted by a member of the InvestDen team who will work with you and the seller to produce the legal documents to effect the transfer of the investment.



If the investment is debt, the seller has a limited period in which to accept your offer. If your offer is accepted within this time, a binding sale is automatically agreed on the terms set out in the Investor InvestDen Terms and Conditions and the investment will be transferred automatically and payment of the purchase price must be made.

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Unfortunately we can’t guarantee this. It may not be possible to sell your investment on Investment Trader or to sell it at the price you want. In order to be able to sell your investment, there must be willing purchasers ready to buy your investment at a price acceptable to you. We have no control over this and cannot guarantee that there will be any secondary market interest in your investment.

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Absolutely! Any original investment made on the InvestDen platform is eligible to be listed on Investment Trader. You will have to provide full information on the status of the investment in order to post it for sale.

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Absolutely! If you have made any other private investment, and you want to monetise that investment, we welcome you to apply to us to list your investment on InvestDen. We are proud to say that we are the first crowdfunding platform that has a secondary market and we welcome you to use our secondary marketplace (and our primary marketplace too!).

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Listing your investment is free.

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We take 5% of the value of the total sale which is deducted from the seller's payment. The seller will also be responsible for any legal costs, to be agreed upfront, to execute the sale transaction. The purchaser pays no cost to purchase the investment other than the purchase price.

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Investments in any of the opportunities available on InvestDen carry risks. These risk include the potential loss of part or all of your investment, illiquidity, dilution, and lack of dividends. Investments of this type should only be made as part of a diversified portfolio. InvestDen is suitable exclusively for investors who are sufficiently sophisticated to understand these risks and make independent investment decisions. You will only be permitted to invest through InvestDen once you become registered as sufficiently sophisticated.


Please click here to read the full Risk Warning.


This page is communicated by Clasp Investments Limited ("Clasp"). This page has been approved as a financial promotion by Clasp Investments Limited, which is authorised and regulated by the Financial Conduct Authority. Investments can only be made on the basis of information contained in the pitches by the business concerned. Neither Clasp Investments Limited nor the InvestDen take responsibility for this information or for any recommendations or opinions made by the companies or within their investment pitch.